Blog
Mastering the Art of Launch Planning: 6 Steps for a Successful, Stress-Free Live Launch
Live launching. Two words that can strike fear, a barrage of emotions, dopamine hits, and multiple “when-is-this-going-to-end?” moments, all at once. One of the ways to slow down the rollercoaster of emotions and a slew of (not-so-nice) surprises that are part and...
The Power of Payback Period: How Course Creators & Memberships Can Use This Metric To Increase Conversions
It’s not easy being a buyer. As much as I love being a marketer, nerding out on conversions, campaigns, and ogling at the “cash collected” column on a client’s spreadsheet…I can’t help but empathize with the buyers. Particularly when it comes to their buying-decision...
The Complete Guide To Membership Marketing For Evergreen Enrollment: Growth Beyond A Traditional Launch
Recurring revenue is like music to an entrepreneur's ears. Like perfectly ripe avocado slices on sourdough toast. Lik finding the perfect pair of jeans that hug your curves just right. It's your best friend in money form. Point being… monthly recurring revenue is...