How To BulletProof Your Landing Page from Low Signups

How To BulletProof Your Landing Page from Low Signups

Here are some of the common elements that can jeopardize signups on your landing page: It’s not ‘mobile ready’ - Considering that most people spend ample time on their smartphones, if your landing page isn’t loading up on their smartphone screen as you hoped it would...

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Digital Marketing Niches

Digital Marketing Niches

2 years ago, I lay on the operating table, waiting to be anesthetized by the ICU nurse, and for my doctor to perform the C-section surgery. Part giddy with excitement and part nervous, I thought to myself: “I can’t wait to meet my newborn daughter. The next thought...

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How to Survey Your List

How to Survey Your List

Ever feel like you’re talking at your list instead of to them? Side note: If you’re feeling this way, then you’re probably right! And to validate this feeling, look no further than your email open rates. You don’t have to be a genius to understand that low open rates...

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How to woo your subscribers if you’ve been MIA

How to woo your subscribers if you’ve been MIA

It’s common and inevitable, particularly if you’re ramping up or scaling your business. Your email newsletter WILL get pushed on the wayside more than you want to admit. In the beginning you’ll slip once or twice. You’ve a small list and except for your mom, not...

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How to Create a Lead Generation Funnel for a Local Business

How to Create a Lead Generation Funnel for a Local Business

Do you secretly covet the “I look ah-mazing” look with supermodel hair swaying in slo-mo? That was yours truly, last Friday. Sometimes a gal (mom with a bun) needs a pick me up moment. Plus it didn’t hurt that this salon was literally a 3 minute drive from my home....

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3 Copywriting Hacks to Improve Your Landing Page Conversions

3 Copywriting Hacks to Improve Your Landing Page Conversions

Growing up I used to hear it all the time. “Don’t judge a book by it’s cover”. Or some variation of this saying. Kinda like... “Doesn’t matter what you look like on the outside, it’s the inside that counts” On the personal front, I agree with both these statements....

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