How To BulletProof Your Landing Page from Low Signups

How To BulletProof Your Landing Page from Low Signups

Here are some of the common elements that can jeopardize signups on your landing page: It’s not ‘mobile ready’ – Considering that most people spend ample time on their smartphones, if your landing page isn’t loading up on their smartphone screen as you hoped it...
How To Craft Click Worthy Headlines Using These 8 Persuasive Elements

How To Craft Click Worthy Headlines Using These 8 Persuasive Elements

While it would be an exaggeration to say that headlines are 100% responsible for content that goes viral’, it wouldn’t be entirely off-base either. David Ogilvy the Father of Advertising, famously quoted: “On the average, five times as many people read the headline as...
Digital Marketing Niches

Digital Marketing Niches

2 years ago, I lay on the operating table, waiting to be anesthetized by the ICU nurse, and for my doctor to perform the C-section surgery. Part giddy with excitement and part nervous, I thought to myself: “I can’t wait to meet my newborn daughter. The next thought...
How to Survey Your List

How to Survey Your List

Ever feel like you’re talking at your list instead of to them? Side note: If you’re feeling this way, then you’re probably right! And to validate this feeling, look no further than your email open rates. You don’t have to be a genius to understand that low open rates...
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